August 22, 2014
In October 2013, VeriFone launched Way2Ride, a sound-based mobile app that runs on both traditional NFC-enabled systems and sound-wave-based NFC-like systems.On Aug. 20, 2014, Verifone Systems announced plans to expand its media and taxi services to Istanbul and throughout Mexico’s Mayan Riveria. VeriFone will provide over 20,000 additional taxis with this expansion.
This planned expansion can benefit taxi fleets and drivers in these regions by enabling them to provide passengers with convenient and secure methods of payment and mobile apps, said Amos Tamam, senior vice president of Taxi Systems for VeriFone. It will also increase the number of screens through which merchants and consumer brands can leverage VeriFone’s connected multimedia network to reach captive audiences and enable commerce.
Growth of our taxi and media network that we’re anticipating in these regions is a result of our ability to work well with partners that have selected VeriFone to deliver the technology and solutions they need to better serve their clients, Tamam said. We are very excited to work with these partners, as they understand the value VeriFone brings beyond payments.