Video interview with CC Avenue's COO - Vivek Nayak

Vivek Nayak, COO of CC Avenue. Prior to joining CC Avenues in the year 2002, Vivek has had 13 years of experience working in critical operational and decision making positions in the areas of business development, brand management for India's leading brands and at WPP Group, Draft FCB & Grey Worldwide.

The team of Lets Talk Payments caught up with Vivek at a conference in Mumbai. This post is the 1st of the 2 parts of the video interview with him. Stay tuned for the second part as well. During the interview some of the questions for which Vivek shared his views on payments include:

Q.1. More than a decade back, it must have been lonely out there right? What was the vision of the company back then - now one of the biggest online payments aggregator in the country?

Q.2. How did it evolve from a plain vanilla online payment gateway to a one stop shop for a whole lot of merchants?

Q.3. When people think of CC Avenue they think of this one large e-commerce payment gateway provider. From what I have heard so far, it looks like a successful multi segment strategy.