Payments

Virgin Mobile Simplifies Payments For Saudi Subscribers With PAYFORT

MEDICI

Virgin Mobile Saudi Arabia will expand the variety of payment options it offers to mobile subscribers in the Kingdom via an agreement with PAYFORT, the Arab world’s leading online payment service provider. The new Saudi operator, which is on a mission to Make Mobile Better, will be able to provide customers with a seamless payment experience and a wider range of payment options, including secure payment transactions via mobile devices.

"PAYFORT’s online payment platform allows us to offer subscribers the option to pay safely and easily via whatever connected device they are using,” said Karim Benkirane, CEO of Virgin Mobile Saudi Arabia. “We have worked hard to provide Saudi subscribers with easy ways to engage with the Virgin Mobile brand including a great user experience via mobile devices. PAYFORT seamlessly integrates with our existing online platforms to provide added convenience for our customers.”

Virgin Mobile Saudi Arabia recently won an award for Best Online Experience at the regional Customer Experience Management in Telecoms Middle East Summit in recognition of the operator’s innovative approach to serving members via social media and web channels.

“Today’s consumers are looking for easy ways to purchase from brands and increasingly payment via mobile devices, this is particularly true for the tech-savvy youth segment of the market”said Omar Soudodi, Managing Director of PAYFORT. “PAYFORT’s online payment platform will allow Virgin Mobile subscribers in Saudi to pay in the way most convenient to them via any connected device, whilst remaining immersed in Virgin Mobile’s user experience.”

PAYFORT has the solutions that meets the needs of the operator’s mobile customers, without forcing subscribers to leave Virgin Mobile’s web experience.

”PAYFORT provides a variety of payment options to help mobile operators offer subscribers more ways to pay, thereby increasing sales,” added Soudodi. “The Middle East’s appetite for mobile services and e-commerce is growing fast and so there’s a clear opportunity for mobile operators to lead the way here.”

About Virgin Mobile Saudi Arabia

Virgin Mobile Saudi Arabia is a new type of mobile company in the Kingdom, which is on a mission to Make Mobile Better, one mobile phone and plan at a time. Virgin Mobile Saudi Arabia was awarded a licence by the Communications and Information Technology Commission to operate as a Mobile Virtual Network Operator in April 2014.

Virgin Mobile Saudi Arabia is headquartered in Riyadh and has a state-of-the-art customer service centre in Jeddah.

The company behind Virgin Mobile Saudi Arabia is formally called the Virgin Mobile Saudi Consortium - a Saudi Arabian company that brings together local, regional and global shareholders and experts in mobile telecommunications.

Virgin Mobile Saudi Consortium LLC was formally incorporated in June 2013, shortly after the award of Virgin Mobile's licence by CITC.

Virgin Mobile Saudi Consortium LLC is part of Virgin Mobile Middle East & Africa and has local Saudi Arabian companies as shareholders as well as prominent Middle Eastern and Saudi Arabian private investors.

About Virgin Group

Virgin Mobile MEA is part of the broader Virgin Mobile family. Virgin Mobile is the world's largest MVNO operator worldwide with 20 million customers in 11 countries including Australia, Chile, Colombia, Canada, France, Mexico, Poland, South Africa, UK and the USA. Virgin Mobile was a pioneer in the MVNO industry with the launch of Virgin Mobile in the UK in 1999.

Virgin Mobile is one of the businesses of the Virgin Group, a leading international branded investment company and one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile & media, travel & leisure, music & entertainment, financial services and health & wellness. Virgin employs approximately 65,000 people in 35 countries and its global branded revenues in 2013 were £15 billion.

About PAYFORT

PAYFORT makes online payments safe and secure for buyers and sellers in the Arab world, delivering a complete suite of payment solutions that cater to the needs of the region and are tailored to Arab online buying habits and trends. PAYFORT serves the needs of online shoppers on a global basis through its trusted, secure payment network that gives everyone the opportunity to shop online safely and easily.

PAYFORT builds trust between buyers and online sellers by enabling consumers to transact online using the payment options they prefer with complete security and peace of mind while supporting the most popular payment methods available globally.  By eliminating the risks associated with online transactions for consumers, PAYFORT enables more companies to sell online while increasing sales opportunities by establishing consumer confidence for its guaranteed transactional security.

For more information on PAYFORT, please visit.

MEDICI Team

MEDICI

MEDICI Team is a group of content writers, bloggers, journalists, researchers, and editors from the MEDICI who collaborate to create FinTech insights.

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