May 7, 2014
On May 1st 2014, Blackhawk Network, a leading prepaid payment network and a subsidiary of Safeway, which supports the distribution of gift cards, prepaid telecom products and financial services products across the global network, announced the launch of its digital platform in the Canadian Market.
The company is now offering Blackhawk’s gift card products to rogers'
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'Blackhawk Canada's research has shown that Canadians are eager for access to egift options, yet few retailers are making them available, stated Managing Director of Blackhawk Canada, in a press release. This is a significant opportunity to connect a new customer base with the digital gift card solutions it wants, which can readily be used for purchases from favorite brands and retailers.'
Founded in 1960 by Ted Rogers, rogers communications inc
Some of the other companies working in the mobile payments space in Canada include Ingenico ,CIBC, Donriver Inc., Enstream and Everlink Payment Services. Ingenico holds 65% of the market share of payment solutions in Canada according to the president of its North American branch, Thierry Denis. Ingenico has around 800,000 POS devices in Canada with 30% able to handle mobile payments according to the company. Their terminals are already equipped with NFC technology. Recently, Ingenico entered into a partnership with Pivotal Payments.