Visa Inc., Pizza Hut, and Accenture have announced that they are working together to develop a proof-of-concept connected car to test mobile and online purchases on the go. The connected car is expected to feature Visa Checkout (Visa’s online payment service), cellular connectivity, Bluetooth Low Energy (BLE), and work in tandem with beacon technology deployed at Pizza Hut restaurants to alert staff when the customer has arrived and is ready to pick up the order. The integration of these technologies is being managed by Accenture.
Visa will demonstrate this connected car commerce at the Mobile World Congress. The partners expect to test the connected car commerce experience in Northern California, over a three-month period, starting this spring.
Building Next-Generation Commerce Experiences
With busy, on-the-go consumers in mind, the connected car concept (led by Visa) combines cutting edge payment security, cellular, and wireless technologies to test connected car consumer payment experiences. The demonstration of connected car commerce is a first of its kind in the industry. While the initial focus is on ordering food at a quick service restaurant, the technology can also be applied to other, everyday consumer purchases including gasoline, transit and parking, and drive-through retail opportunities.
Visa Checkout, the online payment service that lets consumers make purchases with just a few clicks, is integrated into the dash of a connected car, and will allow consumers to easily order food from the car. Interactive Voice Control (IVR) will be used to enable consumers to easily and securely make in-car purchases. IVR enables the driver to order and authenticate the purchase while keeping both hands on the steering wheel and maintaining focus on the road.
Accenture is playing a pivotal role in developing the applications and integrating several technologies to build the technical foundation for secure and seamless in-car purchases. This includes the car’s head unit, cellular network, Visa’s payment technology, the restaurant’s eCommerce platform, beacon, and Bluetooth technologies.
Pizza Hut, one of the world’s largest pizza companies, has already integrated Visa Checkout as an easy checkout option on pizzahut.com. As part of the connected car trial, the company will now provide in-car access to menus, delivery and pick-up options, as well as test in-restaurant “beacon technology” to notify team members when a customer’s car has arrived.