DEEP DIVESExclusive to Strategy Plans
October 14, 2016
A recent study by Google called How People Use Their Devices suggests that more than 1 in 4 users only use a smartphone in an average day – almost twice as many as those who only use a computer. Moreover, the study indicated that smartphones take up the most usage time on an average day – those who use a smartphone spend almost three hours per day on it.
The study also dug into the way devices are used. Findings indicate that nearly 4 in 10 users search only on their smartphones on an average day, as Google found more Google searches happening on smartphones than on computers. In fact, more searches happen on mobile than on computers and tablets for 15 of the 24 hours in a typical day.
In breaking down the usage throughout the day, Google found that mobile leads in the morning, but computers become dominant around 8 AM when people might start their workday. Mobile also takes the lead again in the late afternoon when people might be on the go, and continues to increase into the evening, spiking around primetime viewing hours.
In an average day, 4 in 10 users who watch YouTube do so only on their smartphones. On mobile, YouTube plays a utility role, with do-it-yourself and reviews among the content viewers watch. As for one of the favorite activities – more than 7 in 10 browse the web on their smartphones or computers.