DEEP DIVESExclusive to Strategy Plans
November 27, 2013
WeChat (popularly known as Weixin in China), a social messaging app has registered about 400 Mn users around the world since its inception in January, 2011. The updated version of their app i.e. WeChat 5.0 brings with it new features like mobile payments, a game centre and a sticker store. Users can now make payments through the WeChat application as it enables integration with their bank accounts.
WeChat’s success has driven its ...