What Can the Mighty Mobile Wallet Learn From McDonald's?

McDonald’s, globally one of the most visible brands, has more than 36,000 restaurants in 120 countries and revenues of more than $24 billion. While we may ridicule the gastronomical sophistication of their menu and debate the nutritional value of their quarter pounder with cheese, there is no denying the fact that it is one of the world’s most popular fast food destinations. About 70 million people attest to that every single day.

One can only start to imagine the complexities involved in ensuring that something as trivial as w ...

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