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What Does the Launch of Amazon Prime in India Mean for the Company and the Country?

On Tuesday, Amazon announced the launch of its globally popular Amazon Prime membership program in India. With Prime, Indian customers in over 100 cities will be able to enjoy unlimited free one-day and two-day delivery on lakhs of eligible products from India’s largest online shopping selection.

Amazon Prime membership in India is offered at an introductory annual subscription fee of INR. 499, a discount of INR. 500 over the list price of INR. 999. As a special promotion, customers who sign up early can enjoy Prime free for 60 days, which is twice the normal trial period globally.

In addition, Prime members in 20 cities can also choose same-day, morning or scheduled delivery at a discounted fee of INR 50 per order on over 10,000 products. For deliveries to cities not yet eligible for one-day or two-day delivery, members will receive free delivery with no minimum purchase.

Why is Amazon so interested in India?

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