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What Is Zelle and Why Does It Matter?

You would be hard-pressed to miss the news about the recent launch of the person-to-person payments app, Zelle. The company’s parent company, Early Warning Systems (EWS), has released a full barrage of press releases, promoted tweets, and co-branded advertisements with partner banks to tell the world that Zelle is The Way Money Moves.

Additionally, major banks have started using the Zelle branding in their mobile and ...

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