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What will it take for Payback to succeed in India? More retailers like Big Bazaar?

Payback is a loyalty card program launched in Germany in 2000 by Metro AG. So the background goes like this - I-mint, India’s leading rewards scheme was taken over by Payback in 2010 and rebranded as Payback India. It was re-launched on 1st July, 2011. Payback has 30 partners in the network, some of them being HPCL, ICICI bank, Big Bazaar, Megamart, MakeMyTrip.com, UniverCell, Food Bazaar, HomeTown, Ezone, Brand Factory, bookmyshow.com, Central and Koovs.com. Loyalty Partner (parent company) owns a majority stake in Payback India. ICICI Ventures and Peepul Capital are also investors in Payback.

In 2011, Payback tied up with Future Group, promoters of India’s leading retail format to launch its loyalty program. With this, a customer can redeem their points at any of the 1500 plus Fu ...

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