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When a Payment is More Than a Transaction

The role of electronic payments in 2016 goes far beyond basic transactions performed in vast networks to move funds from one person or entity to another. Just like banking is no longer somewhere you go but something you do, payments have turned into an experience rather than an action.

FinTech startups offering payments solutions have turned customers into experiential omnivores constantly seeking for a better experience. In modern payments, customers are looking for a seamless experience and unconventional UI rather than for a utility. Agile financial technology companies nowadays are able to tu ...

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