December 17, 2015
Interbrand, a leading consultant which operates Brandchannel.com (the world's only online exchange about branding), recently released a report on the 100 best brands of 2015. Presenting the 100 best global brands, Jez Frampton, Global CEO of Interbrand, commented, The Age of You began with an age-old truth: people want to be in control of their lives and, specifically, to personally design the life they want to live. And people are using brands to do it because brands are the vehicles through which things happen. As data and technology have helped optimize every experience, as GAFA brands (Google, Apple, Facebook and Amazon) have changed the definition of service and connectivity, as people have gained access to greater and more nuanced choices, our expectations have been fundamentally retrained. Brands are now expected to move at the speed of people’s demands—at the speed of their lives.
What are the hallmarks of the 100 best global brands?
Brands across all categories are not only adopting innovative technologies but ...