Why MasterCard is Launching Facial Scan App for Smartphone Users to Make Secure Purchases?

The biometrics system in the payments business is about to get snazzy. While Apple Pay urged its users to fingerprint their purchases, MasterCard is taking a leap forward by asking them to take a picture of themselves, i.e., a face scan or more often called a selfie. Authentication techniques are the key to safer payments, especially in the card-not-present situations as in mobile payments. A verification technique which many banks and companies are currently piloting is Facial Recognition. Facial recognition based authentication i ...

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