April 24, 2015
There’s a lot of hype around e-commerce, all for good reasons, but e-commerce is still a very small part of commerce.
How Small Is It?
Look at the above picture: the big blue bars indicate offline sales and the small light blue portion is e-commerce. That’s how small it is!
Now, let me explain this in terms of sheer numbers: As per the statistics from eMarketer, global retail sales in 2014 was $22 trillion, of which e-commerce sales amounted to only $1.3 trillion. So, for every dollarspent on e-commerce, 17 dollars are spent in physical stores or being paid in person. So the big question ...