Why We're Still a Long Way Away From Drone Delivery for E-Commerce

A few days ago, 7-Eleven and a drone startup called Flirtey announced that they had made an unprecedented drone delivery of a Slurpee and a few other sundries to a residence in Reno, Nevada and people lost their minds over this ‘historic’ event. This delivery was supposedly the first time a US customer (Michael) received a package at home via a drone.

But let's take a closer look at the drone delivery business and understand if this particular milestone is a real step toward wider adoption or more of a symbolic event.

The track record of Flirtey pilots looks legitimate

Admittedly, 7-Eleven delivery is not the first time Flirtey successfully delivered packages via drones. In 2014, the Nevada-based startup partnered with the University of Nevada, Reno, t ...

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