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What will happen if all the merchants on Apple Passbook also start installing iBeacons?

We have been writing a lot about the prospects and potential of iBeacons over the last 6 months. Some merchants have started adopting them and others are implementing them.

In this article, I will try to analyze the high-level impact of putting iBeacons at every merchant/company that has also implemented an app on passbook. I love coming up with these fun-filled, what-if scenarios as a solution seeker. What will happen in terms of end user experience if all merchants using Passbook also start using iBeacons. And since all of these merchants are heavily bought into the Apple eco-system concept, it might not be too far fetched an idea to imagine these things happening.

iBeacons is based on Bluetooth technology, which implies that it will enable transactions with longer ran ...

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