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Will Twitter Lead the $30-Billion Social Commerce Opportunity With Its New Product Pages & Collections Feature?

Twitter is trying to take shopping to a new level. The company has rolled out product and place pages that allow users to discover and purchase items within the service. This is the second strategic move by Twitter to boost social commerce. The company has rolled out the buy button last fall. But why is Twitter introducing a product page? Previously, the one-click purchasing option was only available on so ...

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