October 11, 2013
Bipin - I started Mobikwik in 2009 after spending 7 years working as an engineer in chip design firms including Intel. The thought of starting up Mobikwik came when I read one of the research reports which mentioned how skewed the prepaid and postpaid market in India is. Later, I realised that I could capitalize on this as the business idea of providing a platform to top up or paying bills is a recurring activity and is scalable.
I observed that people who largely had prepaid connections in India saw topping up the talk time as a commodity. I also observed that the consumers had to go to kiranas to get their top up done but didn’t have a specific platform like a website or a platform to top up. This is where I wanted to start off Mobikwik which could provide a platform for consumers to top up their talk time. The platform started off in the form of a website and later other platforms like mobile were added. The first 2 years of our business operations were slow. I hired my first employee in 2010 and the second in 2011. Over a period of time we offered services which include television recharges, data card recharges and bill payment recharges. We also expanded our payments platform which included IVR, mobile app, website and SMS.