February 4, 2020
We are amidst an information overload, and by a gauge, regular individuals produce a perpetual measure of information to the tune of about 2.5 x 1018 terabytes – this is set to increase exponentially. By what method can such information be deciphered and esteemed? Innovation can help obviously, through big data and AI. Be that as it may, new models are being created to oversee information in the most suitable manner, considering the human factor and concentrating on individuals, to comprehend their needs and how to meet them. Joining the two is the premise of Human Data Science, which was the backbone of the sixth release of Open-F@b Call4Ideas 2019, the global challenge by BNP Paribas Cardif, one of the 10 leading insurance companies in Italy, in partnership with InsuranceUp.it (Digital360 Group).
Through a captivating battle, 12 new startup businesses revealed their innovations. Midori and Healthy Virtuoso have won the sixth edition of Open-F@b Call4Ideas by BNP Paribas Cardif. The two winners have been cast a ballot by both the jury and the crowd, and, for the first time, the Social Award winner has been picked by Facebook Live communication. Midori and Virtuoso are the new businesses with the most noteworthy Human Data Science factor.
Midori developed NED, a real energy assistant for homes, which is able to recognize how much energy home appliances consume using just a simple battery-powered metering tool connected to the electrical panel. From the outset, NED quickly becomes familiar with the consumption habits of those living in the apartment and, on a smartphone app, suggests daily customized instructions on how to reduce unnecessary energy waste and be smarter about using such an important asset as energy.
Project – Innovation, Simplicity, Awareness: NED is a system for monitoring domestic energy consumption capable of recognizing the use and activity of the primary household appliances with just a tool: a battery-powered energy meter to be safely and easily installed on the electrical panel.
Human Data Science factor: Through AI, NED can accumulate information on the vitality utilization of family unit machines, their status, and significantly more, up to this point inaccessible. Such information investigation and important computerized administrations let NED clients know about the vitality utilization at home and increase the vitality sparing conduct. Manageability ought to be sought after with an information-driven methodology.
Healthy Virtuoso (Social Award Winner)
Virtuoso empowers, redresses, and rewards those focused on advancing a sound way of life. With a solid transaction of social brain research, gamification, as well as huge information paired with an association with more than 20,000 well-being applications, the clients would daily be able to get valuable credits to open vouchers, limits, and rewards offered by Virtuoso or its colleagues. With a presence in 115 nations, Virtuoso has had more than 120,000 downloads with under €15,000 in investment put into showcasing and demonstrating a solid commitment and improvement rate by clients.
Project – Engagement, Scalability, Healthcare Promotion: Virtuoso is an innovative application based on a close combination of behavioral psychology, gamification, and big data from over 20,000 applications related to the main app (for fitness, wellness, and health), motivating and rewarding those committed to adopting and maintaining a healthy lifestyle.
Human Data Science factor: Through behavioral psychology, Healthy Virtuoso can connect with and inspire clients, while assembling constant conduct information from more than 20,000 information hotspots for well-being, wellness or way of life, helping organizations to all the more likely comprehend their clients’ propensities, and empowering them to offer the best assistance, for the best client at the best time (regardless of whether it is protection, well-being or social help).
The award ceremony held on November 21, 2019, in Milan witnessed, among others, the speech of Isabella Fumagalli, Head of Territory for Insurance in Italy – BNP Paribas Cardif; Andrea Rangone, CEO of Digital360; and the contribution of some leading players such as Roberto Ascione, CEO of Healthware Group. The event ended with the awarding of the winning projects by Isabella Fumagalli, Head of Territory for Insurance in Italy – BNP Paribas Cardif; Andrea Veltri, Deputy CEO Digital Transformation – BNP Paribas Cardif; and Giovanni Iozzia, Director – EconomyUp & InsuranceUp.
Open-F@b Call4Ideas is a key and exciting occasion that both Italian and global trailblazers look forward to. Since 2014, more than 350 activities have been proposed (half from abroad) and in excess of 70 creative thoughts have been shortlisted, prompting a few modern organizations with a venture of around one €1 million, generally speaking.
This is a one-off case in Italy both in terms of durability of the event and for its effectiveness and consistency, as highlighted during the event by Isabella Fumagalli, who also pointed out the in-house efforts to develop ever-new topics, such as ‘human data science’ (which must then result in new solutions for customers); and by Andrea Rangone, who spoke about the commitment of BNP Paribas Cardif in dealing with the initiative, as outlined in this year’s call, addressing a crucial aspect such as the data issue.
Once again, in 2019, the contest features the participation of MEDICI, an advisory and scouting company for InsurTech and FinTech startups worldwide. The finalists will be included in the MEDICI database with a dedicated marketing bundle. Furthermore, shortlisted startups looking for funds up to A+ Series round will be introduced to C Entrepreneurs Fund, BNP Paribas Cardif’s venture capital fund that, alongside Cathay Innovation, aims to accelerate the company’s innovation by investing in startups.