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In the ongoing race for mobile commerce, the first lap winners emerge

US mobile commerce market has grown exponentially in the last 3 years (~99%) and roughly represents a tenth of the digital commerce market in 2013. US mobile commerce market is estimated at ~ USD 26.7 billion in 2013. Primary drivers for US mobile commerce growth are growing smart phone penetration, growing tablet ownership, increase in mobile internet penetration, consumer adoption and better apps and browser based solutions.

At present, companies from multi ...

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