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Would you Buy a Car that Comes with 2 years Supply of Fuel? How about an iPhone with an iData Plan?

Six months after Google’s wireless service, Project Fi, made the news and we opined on it from a payments and commerce perspective, there are now similar reports about Apple considering an MVNO (mobile virtual network operator, where an entity that is not a mobile operator offers a mobile service without owning the mobile network). In fact, it was never a secret that Apple has been wanting to do this with relevant patents filed as early as 2006. What’s different this time? For one, we ...

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