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YES BANK Launches SIMsePAY – Industry-First Innovation to Empower All Citizens to Broad Base Digital Banking

  • Works on both feature phones (non-smart, non-Internet-enabled) and smartphones
  • Works across all Telecom Service Providers, without any special/additional SMS charges
  • YES BANK partners DCCB, Dehradun for the first phase of SIMsePAY rollout
  • YES BANK plans to garner a base of 500,000 SIMsePAY users by 2017

Mumbai/Dehradun, November 30, 2016: YES BANK, India’s fifth largest private bank, has launched SIMsePAY, a unique innovation that allows any account holder to do money transfers, pay utility bills and other mobile banking services, without the need for smartphones or the Internet. The offering is based on a frugal sim-sleeve technology, in association with Taisys Technologies, who holds a global patent for the same, and has implemented the same successfully in other countries including Kenya and China.

YES BANK has launched the services with the District Co-operative Bank, Dehradun, and subsequently plans to launch it across the country. The pilot lau ...

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