Enabling Technologies

Westpac Bank Says “Hey You” to Mobile Ordering App in New Partnership

Westpac has partnered with mobile coffee ordering outfit Hey You to give customers a $5 Hey You credit to use at participating businesses. The customers will receive the credit when they add either their credit card, Visa Debit card or Debit MasterCard issued by Westpac as their payment source in their Hey You service account (excluding through PayPal).

Hey You is a merger of three of Australia’s most innovative and successful café startups – Posse, Beat the Q and E-Coffee Card. Rebekah Campbell and Adam Theobald lead the group. The Hey You app lets consumers to order ahead and pay on their mobile and hence avoid waiting for their purchases when they arrive at their café. At the same time it helps retailers to manage their peak loads, analyze customer’s loyalty with their ordering trends, and increase customer base.

Rebekah Campbell, Co-Founder of Hey You, said in the press release, "Australian consumers are becoming used to an Uber-like service.  No one enjoys waiting around to order coffee or lunch. To have it paid for and waiting when you arrive feels like a 21st century experience."

"As well as making the customer's life easier, Hey You helps cafe owners run more efficient businesses. The Hey You app allows cafes to process more orders by removing cash and reducing the time and cost to serve each customer," Ms Campbell said.

The partnership seems to have stemmed from recent research conducted by Westpac. According to the research, Australia will become cashless by 2022. The Westpac Cash Free Report says four in five (79 percent) think making payments via a mobile device will soon become the norm, with over half (53 per cent) of current payments made electronically.

Elliot Smith, Westpac's Head of Consumer Deposits said in the press release, "Customers are at the heart of our business and we are committed to technological innovation and cashless options to make customers' lives easier. This includes providing digital offerings such as Cardless Cash, Fingerprint login and tap and pay, and investing in innovative start-up companies that are engineering smart solutions to everyday problems. In the last 12 months there has been a 200 percent increase in Westpac customers using their mobile to tap and pay. Cashless technology is the way of the future."

About Westpac Banking Corporation

Westpac Banking Corporation (Westpac) was founded in 1817 and was the first bank established in Australia. Westpac Group has branches and controlled entities throughout Australia, New Zealand and the near Pacific region and maintains offices in key financial centres around the world including London, New York, Hong Kong and Singapore. Westpac is ranked in the top 5 listed companies by market capitalisation on the Australian Securities Exchange Limited (ASX).

Priti Thakur

Priti has keen interest in digital money and fintech startups . She completed her B-School education this year and likes to write about innovation with respect to digital payments.

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