Westpac has partnered with Hey You, a mobile coffee ordering outfit, to give customers a $5 Hey You credit to use at participating businesses. Customers will receive the credit when they add either their credit card, Visa debit card, or Westpac-issued Mastercard debit card as their payment source in their Hey You service account.
Hey You is a merger of three of Australia’s most innovative and successful café startups—Posse, Beat the Q, and E-Coffee Card. Rebekah Campbell and Adam Theobald lead the group. The Hey You app lets consumers order ahead and pay on their mobile and avoid waiting for their purchases when they arrive at their café. At the same time, it helps retailers manage their peak loads, analyze customers' loyalty with their ordering trends, and increase their customer base.
Rebekah Campbell, Co-Founder of Hey You, said in the press release, "Australian consumers are becoming used to an Uber-like service. No one enjoys waiting around to order coffee or lunch. To have it paid for and waiting when you arrive feels like a 21st-century experience."
"As well as making the customer's life easier, Hey You helps cafe owners run more efficient businesses. The Hey You app allows cafes to process more orders by removing cash and reducing the time and cost to serve each customer," Ms. Campbell said.
The partnership seems to have stemmed from recent research conducted by Westpac. According to research, Australia will become cashless by 2022. The Westpac Cash Free Report says four in five (79%) think making payments via a mobile device will soon become the norm, with over half (53%) of current payments made electronically.
Elliot Smith, Westpac's Head of Consumer Deposits, said in the press release, "Customers are at the heart of our business, and we are committed to technological innovation and cashless options to make customers' lives easier. This includes providing digital offerings such as Cardless Cash, Fingerprint login and tap and pay, and investing in innovative startup companies that are engineering smart solutions to everyday problems. In the last 12 months, there has been a 200% increase in Westpac customers using their mobile to tap and pay. Cashless technology is the way of the future."
About Westpac Banking Corporation
Westpac Banking Corporation (Westpac) was founded in 1817 and was the first bank established in Australia. Westpac Group has branches and controlled entities throughout Australia, New Zealand, and the near Pacific region and maintains offices in key financial centers around the world, including London, New York, Hong Kong, and Singapore. Westpac is ranked in the top 5 listed companies by market capitalization on the Australian Securities Exchange Limited (ASX).
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